Case Study - Ford - UEFA
The Brief
The agency for Ford engaged with us to create some experiential activities to support their client’s sponsorship of the UEFA Champions League campaigns.
The plan was to provide interactive activities at all major fixtures and notably at the finals themselves, located as near to the stadium as possible.
They wanted to encompass the passion of the brand for football but also key attributes of their vehicles – Power, Innovation and Fun.
The Vision
We wanted to really give Ford something spectacular for their new sponsorship activation and created an entirely new product for them, alongside a series of highly branded inflatable Speed Cages with Hi-Tech Radars to represent the traditional football theme and also the power and speed of the Ford range.
The innovation came with “SuperCharged Soccer” – this unique game was designed with an inflatable pitch shaped as the Ford Oval with the logo on the floor for maximum visibility. Players actually rode electrically powered footballs and their aim would be to push / bounce the giant 4 ft football into the goal at each end.
The concept was entirely unique.
The Results
The Ford Champions League Fan Zone has become a blueprint for brand activations and engagement across football and other sports.
Travelling across Europe to promote and engage at qualifying matches both the Champions League and UEFA Cup matches and providing a fun, relevant engagement opportunity for 100s of 1,000s of football fans during their usage – the selection of activities really created millions of social media impressions and enhanced Ford’s sponsorship message.
Facts and Figures
Duration - 8 Years+
Participants - 150,000+
