Case Study - AO
The Brief
To create an interactive activity which would entertain fans of NFL when they visit matches at Wembley Stadium and to support and promote AO’s sponsorship of the Jacksonville Jaguars NFL team in the UK
The Vision
After careful research into the current activation ideas used in NFL and at the Wembley Matches (knowing that the NFL are leaders in the Fan Experience) we identified that there was nothing currently being activated which tested and reflected the multi-discipline of the NFL Combine.
So we created a mini combine activity which included a timed experience and leaderboard with agility, fast feet, strength, touchdowns and of course, an Inflatable Washing Machine.
The Results
The first event was a massive success and the huge crowds queued to take part in the AO Combine Challenge. Offering massive brandability for AO and also loads of photo opportunities for the visiting fans (a truly international crowd).
AO reported fantastic numbers entering their scratchcard competition which was a major target for this first campaign.
Facts and Figures
Duration - 1 Day
Participants - 450+
Feedback
“Hope you’ve recovered from the weekend and thank you again for running such a great activation!”
