Matchday Promos
The Great British Sports Show are renowned for our work delivering Fan Experiences, Fan Zones and Sponsor Activations to a wide range of sports and events.
From delivering the Fan Zone outside Wembley Stadium for the Women’s FA Cup Final to flying “Hero the Hedgehog” across the London Stadium for the 2017 Athletics World Championships; from touring Europe with Ford for the Champion’s League Final to filling the Quay Side in Newcastle with games and activities for the European Rugby Cup Finals we have been there, done it and got an awful lot of t-shirts (and launched 10s of thousands of t-shirts into crowds over the years as well!)
With this experience comes the development and creation of new concepts, the understanding of changing fan and sponsor trends and without doubt a real passion for engaging with and entertaining crowds – across all sports.
THE MATCHDAY JOURNEY
We looked at the multitude of touch points around a Fan’s normal MatchDay Journey and how we can work with Sponsors, Clubs and Community to add value and content to those experiences –
FANZONE BLUEPRINT
And we have also created a Blueprint for the ideal content for a MatchDay Fan Zone – made up of 6 key themes / elements this is, of course, not compulsory or limited to these 6 – but what an event you can create using these guidelines:
MASCOTS
And then there are the Mascots. Severely underused and undervalued in the UK but we are working with our friends from the USA to change that.
If you want to maximise the opportunity that your mascot offers to a new generation of fans get in touch to discuss.