Case Study - eToro
The Brief
To create and deliver an interactive football experience at a major football event in Novara, Italy. The activities need to service the Italian passion for football but also be engaging, competitive and entertaining. And allow eToro to get new downloads onto their App.
The Vision
Using our massive experience in Football Fan Parks we recommended two core games, accessible to all, but also highly competitive;
Target Cage, with full eToro branding and the Panenka Pyramid chipping game
All of this was supplemented with flag branding, branded marquee and seating to enable conversation and branded sign boards with information and QR codes for the App and signed match shirts as giveaways.
The Results
The event was an Operazione Nostalgia match for playing legends of the Italian League. Alongside visits from some of the players themselves we delivered 7 hours or activation resulting in massively increased brand visibility.
Facts and Figures
Duration - 1 Day
Participants - 350
App Downloads - 300
