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Case Study: West Ham Utd

We were tasked with creating an on-pitch activation that could easily be rolled on to the side of the pitch at half time for West Ham Utd.  The brief was to create an experience for fans to participate in as part of a competition for West Ham’s sponsor Experience Kissimmee that was also enjoyable for the spectators watching too.

We created a goal with Experience Kissimmee branded target backdrop with holes with scores signifying different points.  The goal was on a wheeled trolley so it could be manoeuvered quickly & easily on and off the pitch.  The commentators could then run the competition with fans competing for prizes for the highest points scored.  The event was a success and really got the Experience Kissimmee brand focused on in the stadium and beyond (the goal has since been used at other West Ham Utd events- such as their Fan Zone at their women’s match against Tottenham).

LONDON, ENGLAND – AUGUST 10: Mascots, pre match action and in game pictures at the match between West Ham United and Manchester City at London Stadium on August 10th, 2019 in London, England. (Photos by James Griffiths/West Ham United via Getty Images)

So if you are looking for an on pitch activation we can create a bespoke solution for you to increase your brands visibility in a fun and engaging way.


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